Parks Associates estimates that 30% of Netflix (NFLX) subscribers are getting the premium service tier, up from 21% in late 2017. Meanwhile, the share of subscribers getting the lowest-priced tier has fallen to 27% from 35%, the research firm reported Thursday.
From the article "Netflix Subscribers Upgrading To Premium Service Tier" by Patrick Seitz.
Parks Associates just yesterday (Jan. 18) releaesed market research that lends further evidence of the challenges incumbent pay-TV providers face from competing OTT services. Parks determined that...
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