With the growing number of streaming services, churn will be an issue as consumers experiment with different offerings, Brett Sappington, senior director of research for Parks Associates, told IBD.
There were 101 subscription streaming video services available in the U.S. market as of March, Parks reported.
Beyond major services like Netflix, Hulu and Amazon, there are a host of smaller niche services. They include NBCUniversal's comedy network Seeso, anime video service Crunchyroll and horror movie provider Shudder.
At the end of 2015, about 20% of U.S. broadband households had canceled at least one over-the-top video service in the previous 12 months, Parks Associates said. Some 64% of U.S. broadband households subscribe to an OTT video service, the firm said.
From the article "Netflix Subscriber Churn Increase Could Be Sign Of 'Stream Cutting'" by Patrick Seitz.
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
It's also comparable to the 9% annual churn for Netflix (NASDAQ:NFLX), which tops all streaming services, and much better than the 50% rate for Hulu, according to research from Parks Associates. Aside...
New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...
According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...
