With the growing number of streaming services, churn will be an issue as consumers experiment with different offerings, Brett Sappington, senior director of research for Parks Associates, told IBD.
There were 101 subscription streaming video services available in the U.S. market as of March, Parks reported.
Beyond major services like Netflix, Hulu and Amazon, there are a host of smaller niche services. They include NBCUniversal's comedy network Seeso, anime video service Crunchyroll and horror movie provider Shudder.
At the end of 2015, about 20% of U.S. broadband households had canceled at least one over-the-top video service in the previous 12 months, Parks Associates said. Some 64% of U.S. broadband households subscribe to an OTT video service, the firm said.
From the article "Netflix Subscriber Churn Increase Could Be Sign Of 'Stream Cutting'" by Patrick Seitz.
Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...
To go a step further, Apple could embrace over-the-air antennas, whose usage is still on the rise as cable subscriptions sink. (According to Parks Associates, roughly 20 percent of U.S. homes with bro...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...
