With the growing number of streaming services, churn will be an issue as consumers experiment with different offerings, Brett Sappington, senior director of research for Parks Associates, told IBD.
There were 101 subscription streaming video services available in the U.S. market as of March, Parks reported.
Beyond major services like Netflix, Hulu and Amazon, there are a host of smaller niche services. They include NBCUniversal's comedy network Seeso, anime video service Crunchyroll and horror movie provider Shudder.
At the end of 2015, about 20% of U.S. broadband households had canceled at least one over-the-top video service in the previous 12 months, Parks Associates said. Some 64% of U.S. broadband households subscribe to an OTT video service, the firm said.
From the article "Netflix Subscriber Churn Increase Could Be Sign Of 'Stream Cutting'" by Patrick Seitz.
US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...
