Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly important distinction in the current economy, said Parks Associates.
From the article, "Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate" by Meghan McCarty Carino.
“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates. From the article, "When it comes to live sports, consume...
A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. From the...
According to Parks Associates research, 42% of U.S. households have at least one smart home device, and the highest adopted device is the video doorbell – now in 20% of U.S. internet households. Cu...
In some recent studies, including ones by Parks Associates, false alarms are one of the most distressing and problematic events that can occur for a subscriber or security system user. From the art...
