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Netflix's U.S. Market Share Slips as Competition Looms

August 20, 2019

The Motley Fool

Amazon.com enjoys the No. 2 spot, with 52.9% share of U.S. viewers for its Prime Video service, which reaches an estimated 96.5 million people. AT&T comes in No. 4, with 23.1 million viewers using its HBO Now service. The forthcoming HBO Max, which is expected to cost more but include even more content than HBO Now, is on track to launch in early 2020.

Viewer figures differ from subscriber metrics because many households share a single subscription among multiple users. Many people also share accounts with friends and family outside of their immediate households, a problem that the industry will want to address, as this behavior could translate into $12.5 billion in lost revenue by 2024, according to recent estimates from Parks Associates.

From the article "Netflix's U.S. Market Share Slips as Competition Looms" by Evan Niu.

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Comcast says traditional TV viewing is up, but subscribers are down across the board

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“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

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