Amazon.com enjoys the No. 2 spot, with 52.9% share of U.S. viewers for its Prime Video service, which reaches an estimated 96.5 million people. AT&T comes in No. 4, with 23.1 million viewers using its HBO Now service. The forthcoming HBO Max, which is expected to cost more but include even more content than HBO Now, is on track to launch in early 2020.
Viewer figures differ from subscriber metrics because many households share a single subscription among multiple users. Many people also share accounts with friends and family outside of their immediate households, a problem that the industry will want to address, as this behavior could translate into $12.5 billion in lost revenue by 2024, according to recent estimates from Parks Associates.
From the article "Netflix's U.S. Market Share Slips as Competition Looms" by Evan Niu.
U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...
U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...
Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette
According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...
