Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium subscribers year over year. The number of basic subscribers, meanwhile, seems to be shrinking.
From the article "Netflix's Hidden Price Hike" by Stephen Lovely.
According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...
As consumers integrate connected devices and services ever more deeply into their lifestyles, they bring the same expectation and desire to their health and wellbeing. New research from Parks Associat...
According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25 per cent of consumers are already intrigue...
The U.S. tech support sector is worth about $30 billion annually, according Reuters citing research by Parks Associates. HelloTech’s competition includes the Geek Squad, which is run by electronics re...
