Beyond its immediate effect on subscribers, the price increase foreshadows a future in which the streaming video market is dominated by a handful of players that have captured the majority of a family’s limited entertainment budget.
There’s some evidence that consumers are willing to pay for more than one streaming service, said Glenn Hower, a senior analyst at Parks Associates, a research firm. The question is whether there’s an upper limit to this number.
From the article "Netflix raises prices on U.S.-based plans" by Brian Fung.
U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...
U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...
Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette
According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...
