Providing market intelligence for more than 35 years

In The News

Netflix raises prices on U.S.-based plans

Beyond its immediate effect on subscribers, the price increase foreshadows a future in which the streaming video market is dominated by a handful of players that have captured the majority of a family’s limited entertainment budget.

There’s some evidence that consumers are willing to pay for more than one streaming service, said Glenn Hower, a senior analyst at Parks Associates, a research firm. The question is whether there’s an upper limit to this number.

From the article "Netflix raises prices on U.S.-based plans" by Brian Fung.

Previously In The News

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

SXSW: Live Streaming Is Fully 'A Thing,' HD Audio Isn't

The same can’t be said of high-definition audio -- it isn’t yet "a thing." But can it become a thing? Two years after Neil Young unveiled his hi-def iPod, the Pono, on the keynote stage of Austin's Co...

68% Of Smartphone Users Stream Music Daily

According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...

New Leaked iPhone 7 Photos: Dual Cameras, Smart Connector, No Home Button

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...