No longer would HBO be reliant on a broadband operator to deliver Game of Thrones, The Sopranos or Last Week Tonight with John Oliver. (HBO does distribute directly to consumers via streaming service HBO Now, which counts 1 million subscribers, according to Dallas consulting firm Parks Associates.) The most successful producer of TV content in recent history -- 15 straight years as top Emmy award winner -- would be owned by a distributor. Nonetheless, binge-watching could threaten HBO's business model, by which cable TV operators charge subscribers extra for a network that sustains interest in the very act of watching linear TV.
From the article "Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows" by Leon Lazaroff.
Parks Associates is an internationally recognized market research firm specializing in emerging consumer technology products and services. The company’s expertise includes the Internet of Things (IoT)...
In June, Parks Associates released a study that found video-streaming services in the U.S. will see revenue jump from $9 billion in 2014 to $19 billion in 2019. The company reported that 57% of househ...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the m...
