No longer would HBO be reliant on a broadband operator to deliver Game of Thrones, The Sopranos or Last Week Tonight with John Oliver. (HBO does distribute directly to consumers via streaming service HBO Now, which counts 1 million subscribers, according to Dallas consulting firm Parks Associates.) The most successful producer of TV content in recent history -- 15 straight years as top Emmy award winner -- would be owned by a distributor. Nonetheless, binge-watching could threaten HBO's business model, by which cable TV operators charge subscribers extra for a network that sustains interest in the very act of watching linear TV.
From the article "Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows" by Leon Lazaroff.
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
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However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...
