Netflix and Amazon’s Prime Video, two of the streaming industry’s pioneers, boast the most loyal subscribers, according to a study by research firm Parks Associates.
The evolving streaming landscape sees households experimenting with various services to build their personalized content stacks, notes Eric Sorensen, director of Parks Associates’ Streaming Video Tracker report.
“Households are still experimenting with different services as they evolve over time to build their own service stack,” Sorensen said. “Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount Plus and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services.”
Sorensen observes that premium service subscriptions, averaging around two years, indicate consumers derive better value from consolidated content, shaping the evolving dynamics of the streaming industry.
From the article, "Netflix, Prime Video have most-loyal subscribers, study reveals" from The Desk
Almost 75% of consumers who said they plan to purchase a smart home device deem it essential that it connects seamlessly to other products in their home electronic network, according to a new study fr...
What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...
If Apple does come out with a new Apple TV, it will be the first update to the product line in two years. Apple's rivals have been hard at work updating their streaming boxes in that time, so it's no...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
