Netflix — in nearly half of U.S. broadband homes, according to Parks Associates — has angered customers with past price hikes. Six years ago, Netflix lost 800,000 U.S. subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98.
From the article "Netflix price hike probably not the last for cord cutters" by Mike Snider.
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Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...
