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March 10, 2017
Streaming video overall is coming from a place of strength. Netflix’s customer growth from last year’s Q3 exceeded expectations, and separate reports from January found streaming and over-the-top services in solid shape with a Parks Associates study reporting 63% of broadband households have at least one OTT subscription and the Digital Entertainment Group finding streaming revenue outpaced disc sales in 2016 for the first time.
From the article "Netflix powers up theChive to promote Marvel's 'Iron Fist'" by David Kirkpatrick.
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The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
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