Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt Disney Co.’s highest-margin businesses. Still, while those franchises may have helped Disney+ get a lot subscribers out of the gate, its narrow focus could also limit the ultimate size of its subscriber base. Even for viewers who favor a specific genre, the overwhelming majority of their viewing time is spent on services with broad menus, according to a recent Parks Associates survey.
From the article "Netflix is Winning Streaming's Own 'Squid Game" by Tara Lachapelle.
Amazon and Hulu, which has joined Netflix and Amazon as a creator of its own original content, will retain their solid spots as Nos. 2 and 3 in streaming subscriptions. The top three services have "to...
Parks Associates research analyst Glenn Hower is prepared to be proved wrong, but he remains skeptical about an Apple streaming entry. "With Sling TV and PlayStation Vue in the market, Apple is now pl...
Smartphones owners can’t keep their content on their phone, a Parks Associates survey of broadband households found. Thirty-five percent of smartphone owners stream music to speakers, and 24 percen...
Barbara Kraus, Parks Associates director of research, also sees potential. “There are a number of potential use cases for the TV as a smart-home controller,” she said. “The TV display can be used as a...
