Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt Disney Co.’s highest-margin businesses. Still, while those franchises may have helped Disney+ get a lot subscribers out of the gate, its narrow focus could also limit the ultimate size of its subscriber base. Even for viewers who favor a specific genre, the overwhelming majority of their viewing time is spent on services with broad menus, according to a recent Parks Associates survey.
From the article "Netflix is Winning Streaming's Own 'Squid Game" by Tara Lachapelle.
Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...
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Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...
