Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt Disney Co.’s highest-margin businesses. Still, while those franchises may have helped Disney+ get a lot subscribers out of the gate, its narrow focus could also limit the ultimate size of its subscriber base. Even for viewers who favor a specific genre, the overwhelming majority of their viewing time is spent on services with broad menus, according to a recent Parks Associates survey.
From the article "Netflix is Winning Streaming's Own 'Squid Game' by Tara LaChapelle.
30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devi...
While speaking at the Parks Associates Connections Conference in May, I discovered that I wasn’t the only speaker suggesting that the word we will all hear more and more when it comes to home technolo...
Three in ten US households unsubscribe from streaming platforms to save money According to Parks Associates' "Video Services: Shifting Demand" report , 29% of internet-using households decided to u...
Research from Parks Associates found the number of households selecting self-install has declined nearly 30 percent since 2019. From the article, "2023 CEDIA Shares: DEN Smart Home" from Residenti...
