Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt Disney Co.’s highest-margin businesses. Still, while those franchises may have helped Disney+ get a lot subscribers out of the gate, its narrow focus could also limit the ultimate size of its subscriber base. Even for viewers who favor a specific genre, the overwhelming majority of their viewing time is spent on services with broad menus, according to a recent Parks Associates survey.
From the article "Netflix is Winning Streaming's Own 'Squid Game' by Tara LaChapelle.
Speakers from Comcast, AT&T Digital Life, Schneider Electric, Vivint Smart Home, Rovi and Hewlett-Packard and others participated in Parks Associates annual Connections conference in San Francisco thi...
You can read about the motives driving the transformation in TV operations including agility, the crucial role of orchestration and how video workflows can be created and consolidated, how virtualizat...
About a quarter of U.S. broadband households are concerned about their privacy and security when using connected CE devices, according to a new Parks Associates white paper, sponsored by Verimatrix. T...
"In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make inroads in this early market," Eddie Accomando, research analyst at Parks Associates sa...
