Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt Disney Co.’s highest-margin businesses. Still, while those franchises may have helped Disney+ get a lot subscribers out of the gate, its narrow focus could also limit the ultimate size of its subscriber base. Even for viewers who favor a specific genre, the overwhelming majority of their viewing time is spent on services with broad menus, according to a recent Parks Associates survey.
From the article "Netflix is Winning Streaming's Own 'Squid Game' by Tara LaChapelle.
In other news, new research from Parks Associates that came out during CES 2023 has shown that 63 percent of U.S. households with internet access own a smart TV – a 38 percent increase from 2015. Addi...
Smart home offerings have boosted residential security by more than 15 percent in the past two years, according to Parks Associates in its report, “The New Face of Home Security—2015 Edition.” Smar...
Parks Associates’ (News - Alert) study on IT support spending for small business finds that small businesses (those will less than 250 employees) spend only $150 per month for IT services. That number...
Chris Fleck, vice president for emerging solutions at Fort Lauderdale-based Citrix Systems, said the outlook for mobile wallet products is "really positive. More and more people are living on their mo...
