Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new online options pales in comparison to the advertising revenue racked up from traditional TV viewing.
Parks reported if a U.S. household subscribed to any OTT service, more than half of them were signed up with Netflix. Netflix was also the best performer on limiting cancellations, or what is known as churn. In the past 12 months, 5 percent of U.S. broadband households cancelled their Netflix account, which was 9 percent of the company’s current subscriber base.
From the article "Netflix Is King of Paid Streaming, Study Says" by Joan E. Solsman.
Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...
“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...
