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Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday.
But the rest of the over-the-top market doesn’t need to fear: More people in the U.S. are joining up to these services overall, which include the likes Netflix, Amazon Prime, Hulu and HBO Now. High-speed-Internet households that subscribe to a streaming video service rose to 64 percent from 59 percent, according to a study from researcher Parks Associates.
From the article "Netflix Is King Of Paid Streaming, Study Says" by Joan E. Solsman.
We reported last week that more consumers were adding home security systems. The number of U.S. broadband homes with security systems ticked upward – from 26% to 28% — as of the end of the fourth quar...
People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...
The COVID-19 pandemic has increased the perceived value of technology in 53% of broadband households, according to a Parks Associates’ survey. The study, “COVID-19: Impact on Consumer Spending and...
The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pic...
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