Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month, then switch to whatever’s on Disney+ for the next billing cycle. As of the third quarter, 61% of U.S. households subscribed to two or more streaming services, while a third of hoppers subscribed to five or more, according to industry researcher Parks Associates. But 17% of hoppers also canceled five or more services in the past 12 months. This is a nightmare for the media companies because it creates a ton of volatility in their financial results.
From the article "Netflix Investors, We Need to Talk About Churn" by Tara Lachapelle.
The home entertainment market is consolidating around the smart TV, with the TV now being the most commonly used platform for accessing video content, according to Parks Associates. Consumers are b...
Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies w...
The WWE Network, the streaming service that shows WWE playoff matches and original programming, is presently the No. 2 sports OTT service, behind only MLB.tv, according to Parks Associates. Baker expl...
The adoption of smart thermostats reached 13% of U.S. broadband households in 2017, according to new research. This is an increase from 11% in 2016, based on new smart energy research from Parks As...
