More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about 15 percent.
"We're at a point where there's so much video traffic going across the Internet," said Glenn Hower, a research analyst for Parks Associates. "It's constantly taxing the networks and at some point, someone's going to have to figure it out, whether it's paying to upgrade it or service providers charging for fast lanes."
From the article "Netflix Has Been Secretly Slowing Down Your Videos For The Past Five Years" by David Pierson.
TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...
In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...
“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
