“Consumers don’t necessarily see a need to decide between Netflix and the new, high profile services, particularly since many of the new services are priced under $8 per month,” Parks Associates analyst Brett Sappington told TheWrap. “Most see it as ‘Netflix and,’ not ‘Netflix or.'”
From the article "Netflix Gets Small Wall Street Boost After Q3 Earnings Surpass Expectations" by Sean Burch.
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Parks Associates, a market researcher that surveys consumers on online TV-viewing habits, said that cord cutters and shavers (those downgrading from traditional pay TV service) are still the key custo...
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