The market for streaming TV is red-hot, but so far has not dented the traditional cable and satellite providers, said Glenn Hower, research analyst at Parks Associates.
Hower said around half of U.S. households with broadband also have a streaming service—most of them Netflix—but that the percentage of those with traditional pay TV has remained steady at 85 to 87%.
While many young adults are happy with online services such as Netflix, most households are using streaming to augment their viewing options, Hower said. One reason is that most streaming services lack options such as live sports and other fresh programming.
From the article "Netflix eyes global empire as Internet TV battle heats up."
New research from Parks Associates reveals at the end of 4Q 2018, 28 percent of U.S. broadband households reported the presence of an active security system, up from 26 percent in 4Q 2017, with 24 per...
Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets. The firm’s consumer researc...
Interest in DIY security systems is on the rise with 52 percent of households that are highly likely to purchase a security system in the next 12 months planning to buy a system that is self-installed...
What’s interesting, then, is recent data from Parks Associates that showed what a massive opportunity the industry has when it comes to pushing the latest in in-home WiFi technology. While roughly 70...
