The market for streaming TV is red-hot, but so far has not dented the traditional cable and satellite providers, said Glenn Hower, research analyst at Parks Associates.
Hower said around half of U.S. households with broadband also have a streaming service—most of them Netflix—but that the percentage of those with traditional pay TV has remained steady at 85 to 87%.
While many young adults are happy with online services such as Netflix, most households are using streaming to augment their viewing options, Hower said. One reason is that most streaming services lack options such as live sports and other fresh programming.
From the article "Netflix eyes global empire as Internet TV battle heats up."
The promotions have continued since then. Currently, customers who prepay for four months get a free Apple TV 4K in return. One month of prepay earns customers a Roku streaming stick. And new customer...
In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
Its Sling TV service also ranks among the top 10 most popular cord-cutting video services, according to market researcher Parks Associates. It puts the company ahead of direct rivals such as AT&T’s Di...
