On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented with streaming during COVID-19 quarantines, according to research firm Parks Associates.
Some of that, of course, was likely tied to new competition that came online, including Disney+ (DIS) and Apple TV+ (AAPL), Parks said. Disney+ alone roped in 49% of new subscribers, Parks added. But some analysts worry that may spell bad news for NFLX in Q3.
From the article "Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?" by JJ Kinahan.
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...
The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...
Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...
