On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented with streaming during COVID-19 quarantines, according to research firm Parks Associates.
Some of that, of course, was likely tied to new competition that came online, including Disney+ (DIS) and Apple TV+ (AAPL), Parks said. Disney+ alone roped in 49% of new subscribers, Parks added. But some analysts worry that may spell bad news for NFLX in Q3.
From the article "Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?" by JJ Kinahan.
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"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
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