The streaming industry calls all this hopping around “churn” and 36% of streaming customers do it, according to a Parks Associates study.
“If you're diligent and mindful of your spending, you can hop from service to service to find the content you're seeking on a monthly basis,” said Eric Sorensen, director of streaming video tracker with Parks Associates.
From the article, "Netflix, Disney+, Hulu price hike: With cost of streaming services going up, how to save." by Jessica Guynn
Amazon Prime Video subscriptions rate is 45%, according to Parks Associates' OTT Video Market Tracker, which highlights current market trends and activities. New consumer research from Parks Associ...
New data from Parks Research’s OTT Video Market Tracker shows that service-stacking is at an all-time high. The Dallas-based firm’s quarterly survey of 10,000 internet households found that nearly 25%...
“With the start of the NFL season, many fans are frustrated with local blackouts on the service,” Eric Sorensen, senior contributing analyst, Parks Associates, said in a statement. “An NFL+ subscripti...
