High inflation is prompting consumers to tighten their belts. And, with so many viewing options at their fingertips, subscribers are getting increasingly fickle. They sign up for streaming services to watch “Yellowstone” or “Succession” only to unsubscribe a few months later.A new Parks Associates study has found that the average annualized churn rate for streaming video services in the U.S. is 47 percent, with the desire to save money as the leading reason people cancel...
A study from research organisation Parks Associates has revealed US consumers are cutting streaming services to save money, showing that the average annualised subscriber churn rate for streaming vide...
Streaming services are projected to lose out on hundreds of billions of dollars as a result of piracy over the next five years. A new study shows that pirating websites and password sharing could cost...
