On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opted to renew their subscription packages. Netflix, however, witnessed a 9% turnover during the same period.
From the article "Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016" by Camilla Pritchard.
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Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and...
