“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates.
She was one of many viewers who experienced technical difficulties. On social media, reports abounded of issues with buffering and low resolution.
“We drove over to a friend’s across the street. They were also having problems, but they ended up … throwing it from the phone to TV,” she said.
From the article, "Netflix bets big on Christmas NFL streaming" by Meghan McCarty Carino
Even if Google can get past those branding issues, success is far from guaranteed. Leichtman Research Group reported in June that 80% of U.S. households have at least one connected TV device already,...
Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago,...
According to Parks Associates, Apple TV made up just 13% of streaming players owned by U.S. households with broadband internet as of last fall. By comparison, Roku and Amazon Fire TV players have U.S....
