Netflix and Amazon, two of the oldest streaming services around, have subscribers that are willing to stick around the longest, with an average duration of more than four years, according to a study conducted by research firm Parks Associates.
Netflix is the undisputed leader, with customers on average staying for more than 55 months, while Amazon’s Prime Video customers stay for more than 50 months, Parks said.
“Households are still experimenting with different services as they evolve over time to build their own service stack,” said Eric Sorensen, director of Parks Associates’ Streaming Video Tracker report. “Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount+ and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services.”
“Premium service subscriptions average around two years, which suggests consumers are getting better value out of the consolidated content,” Sorensen said.
From the article, "Netflix and Amazon Subscribers Stick Around the Longest, While This Service Has the Least Loyal Customers" by Roger Cheng
You can read about the motives driving the transformation in TV operations including agility, the crucial role of orchestration and how video workflows can be created and consolidated, how virtualizat...
About a quarter of U.S. broadband households are concerned about their privacy and security when using connected CE devices, according to a new Parks Associates white paper, sponsored by Verimatrix. T...
"In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make inroads in this early market," Eddie Accomando, research analyst at Parks Associates sa...
A new Parks Associates report is projecting that global mobile data revenue will increase from $386 billion in 2015 to $630 billion in 2020. North America and Western Europe will see only minimal grow...
