Netflix and Amazon, two of the oldest streaming services around, have subscribers that are willing to stick around the longest, with an average duration of more than four years, according to a study conducted by research firm Parks Associates.
Netflix is the undisputed leader, with customers on average staying for more than 55 months, while Amazon’s Prime Video customers stay for more than 50 months, Parks said.
“Households are still experimenting with different services as they evolve over time to build their own service stack,” said Eric Sorensen, director of Parks Associates’ Streaming Video Tracker report. “Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount+ and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services.”
“Premium service subscriptions average around two years, which suggests consumers are getting better value out of the consolidated content,” Sorensen said.
From the article, "Netflix and Amazon Subscribers Stick Around the Longest, While This Service Has the Least Loyal Customers" by Roger Cheng
Right now, consumer use is all over the map. Homeowners lose interest in some technologies in a matter of months, and with others, like speakers and Google Home, usage doesn’t pick up until after the...
So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...
The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...
A recent survey by Parks Associates indicates that 17% of U.S. broadband households now own both an Internet-connected entertainment device and a smart home device. As voice interactions become more c...
