Netflix and Amazon, two of the oldest streaming services around, have subscribers that are willing to stick around the longest, with an average duration of more than four years, according to a study conducted by research firm Parks Associates.
Netflix is the undisputed leader, with customers on average staying for more than 55 months, while Amazon’s Prime Video customers stay for more than 50 months, Parks said.
“Households are still experimenting with different services as they evolve over time to build their own service stack,” said Eric Sorensen, director of Parks Associates’ Streaming Video Tracker report. “Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount+ and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services.”
“Premium service subscriptions average around two years, which suggests consumers are getting better value out of the consolidated content,” Sorensen said.
From the article, "Netflix and Amazon Subscribers Stick Around the Longest, While This Service Has the Least Loyal Customers" by Roger Cheng
The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by: — Matt Eyring, chie...
SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
This Editor was interested in what the organizers of the annual Connected Health Summit, now taking place in San Diego, are seeing as the differences in the digital health and remote monitoring sector...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
