According to estimates from Parks Associates’ most recent “OTT Video Market Tracker,” the top video streaming service (based on number of subscribers) is Netflix, followed by Amazon Video and Hulu. Beyond those three, however, the list is dominated by sports and the recently introduced.
“Consumers are really interested in experimenting with OTT services,” Brett Sappington, director of research at Parks, tells Marketing Daily. “They like Netflix and Amazon and Hulu. And outside of those three, many consumers are experimenting with the [other] services to see what they like.”
From the article "Netflix, Newbies Among Top OTT Services" by Aaron Baar.
Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...
At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...
While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
