According to estimates from Parks Associates’ most recent “OTT Video Market Tracker,” the top video streaming service (based on number of subscribers) is Netflix, followed by Amazon Video and Hulu. Beyond those three, however, the list is dominated by sports and the recently introduced.
“Consumers are really interested in experimenting with OTT services,” Brett Sappington, director of research at Parks, tells Marketing Daily. “They like Netflix and Amazon and Hulu. And outside of those three, many consumers are experimenting with the [other] services to see what they like.”
From the article "Netflix, Newbies Among Top OTT Services" by Aaron Baar.
According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...
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The majority (61%) of households that do not own and do not intend to purchase a smart home device could be persuaded by reduced household bills or insurance discounts, according to the study, compris...
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