According to estimates from Parks Associates’ most recent “OTT Video Market Tracker,” the top video streaming service (based on number of subscribers) is Netflix, followed by Amazon Video and Hulu. Beyond those three, however, the list is dominated by sports and the recently introduced.
“Consumers are really interested in experimenting with OTT services,” Brett Sappington, director of research at Parks, tells Marketing Daily. “They like Netflix and Amazon and Hulu. And outside of those three, many consumers are experimenting with the [other] services to see what they like.”
From the article "Netflix, Newbies Among Top OTT Services" by Aaron Baar.
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
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Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...
