According to estimates from Parks Associates’ most recent “OTT Video Market Tracker,” the top video streaming service (based on number of subscribers) is Netflix, followed by Amazon Video and Hulu. Beyond those three, however, the list is dominated by sports and the recently introduced.
“Consumers are really interested in experimenting with OTT services,” Brett Sappington, director of research at Parks, tells Marketing Daily. “They like Netflix and Amazon and Hulu. And outside of those three, many consumers are experimenting with the [other] services to see what they like.”
From the article "Netflix, Newbies Among Top OTT Services" by Aaron Baar.
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...
