High turnover has been nagging Hulu since inception. According to data from Parks Associates, almost 50% of Hulu’s subscribers cancelled their subscriptions in the past 12 months. Contrast that to Netflix, which has a turnover of only 9%.
From the article "Netflix, Inc. Could Suffer From Hulu’s Big 2016 Push" by Abhijit Sen.
Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...
Parks Associates has reported that smartwatch adoption has jumped by 35 percent in 2023. While smart technology combines aesthetics and function, there have been some new developments in the medical f...
According to a fresh report from Parks Associates, one in five U.S. households with internet access in the home possess a television antenna. At the same time, 12% of these households do not have a TV...
“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We...
