High turnover has been nagging Hulu since inception. According to data from Parks Associates, almost 50% of Hulu’s subscribers cancelled their subscriptions in the past 12 months. Contrast that to Netflix, which has a turnover of only 9%.
From the article "Netflix, Inc. Could Suffer From Hulu’s Big 2016 Push" by Abhijit Sen.
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...
Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....
