High turnover has been nagging Hulu since inception. According to data from Parks Associates, almost 50% of Hulu’s subscribers cancelled their subscriptions in the past 12 months. Contrast that to Netflix, which has a turnover of only 9%.
From the article "Netflix, Inc. Could Suffer From Hulu’s Big 2016 Push" by Abhijit Sen.
In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...
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Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
