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January 11, 2017
William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it believes that Netflix has a meaningful leg up on original programming within the over-the-top (OTT) streaming environment and suggest that these advantages might be underappreciated by investors. Moreover, contrary to some, William Blair believes OTT streaming still has plenty of room to grow both domestically and internationally, and Netflix is well positioned to benefit from this secular growth. Parks Associates estimates that more than 60% of broadband households in the United States subscribe to at least one subscription-video-on-demand (SVOD) service. William Blair believes the long-term penetration opportunity is 90% in the United States, in line with pay TV today.
From the article "Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target" by www.smartstocknews.com
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But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...
With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media s...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
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