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October 25, 2016
The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the firm's OTT Video Market Tracker (which relies on consumer surveys, network traffic information, and reported OTT video service provider info), they provide a rare look into a competitive market.
From the article "Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks" by Troy Dreier.
As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...
According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...
In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...
Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards home security, with a majority now leaning towards self-monitored systems over traditional, professiona...
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