A new report released from Parks Associates shows that 59 percent of U.S. broadband households subscribe to Netflix, Amazon, or Hulu.
The three main players have a serious stronghold, with only 6 percent of U.S. broadband households subscribing to any other OTT service without also subscribing to Amazon, Hulu, or Netflix. Parks Associates’ OTT Video Market Tracker also found that only 3 percent subscribe to one or more sports OTT video services, such as MLB.TV, NBA League Pass, or WWE Network.
From the article "Netflix, Amazon, Hulu Dominate OTT Market, But Niche Players Gaining Ground" by Bevin Fletcher.
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...
Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...
Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
