A new report released from Parks Associates shows that 59 percent of U.S. broadband households subscribe to Netflix, Amazon, or Hulu.
The three main players have a serious stronghold, with only 6 percent of U.S. broadband households subscribing to any other OTT service without also subscribing to Amazon, Hulu, or Netflix. Parks Associates’ OTT Video Market Tracker also found that only 3 percent subscribe to one or more sports OTT video services, such as MLB.TV, NBA League Pass, or WWE Network.
From the article "Netflix, Amazon, Hulu Dominate OTT Market, But Niche Players Gaining Ground" by Bevin Fletcher.
Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...
Roku is the leader in streaming services with 37 percent of the market. But Amazon has been gaining ground and claimed 28 percent in 2018, according to research firm Parks Associates. Amazon may be...
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...
