A new report released from Parks Associates shows that 59 percent of U.S. broadband households subscribe to Netflix, Amazon, or Hulu.
The three main players have a serious stronghold, with only 6 percent of U.S. broadband households subscribing to any other OTT service without also subscribing to Amazon, Hulu, or Netflix. Parks Associates’ OTT Video Market Tracker also found that only 3 percent subscribe to one or more sports OTT video services, such as MLB.TV, NBA League Pass, or WWE Network.
From the article "Netflix, Amazon, Hulu Dominate OTT Market, But Niche Players Gaining Ground" by Bevin Fletcher.
In particular, Cisco said that the new products target distributed and mobile businesses that may need full coverage for headquarters, branch offices, or even employees connecting to the network from...
For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...
"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...
Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...
