Providing market intelligence for more than 35 years

In The News

Net Insight Enters New Market to Solve Live OTT Challenges

According to market data (Parks Associates 2015), global OTT video subscription revenues are forecasted to increase from $9 billion in 2014 to $19 billion in 2019. The increasing demand for OTT content is expected to create an incredible market opportunity. This is especially true for live OTT offerings, such as global sports programs and other live events. However, today’s OTT delivery platforms and CDNs’ best effort solutions are not optimized for live. Today there is a delay of up to a few minutes in a traditional OTT platform. The disconnect between the primary and secondary screens negatively impacts the audience experience and makes social media interaction, customer engagement and other time-sensitive applications impossible. A true live OTT solution will change this scenario and Net Insight will now take a leading role in this exciting development.

From the article "Net Insight Enters New Market to Solve Live OTT Challenges" by Broadcasting & Cable. 

Previously In The News

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Amazon Prime Improves Its Customer Retention Rate

It's also comparable to the 9% annual churn for Netflix (NASDAQ:NFLX), which tops all streaming services, and much better than the 50% rate for Hulu, according to research from Parks Associates. Aside...