Tom Kerber of the research and consulting firm Parks Associates said the cheaper thermostat could persuade more shoppers to try Nest. Just 11 percent of American households with broadband Internet have smart thermostats, and only 18 percent of households were willing to pay for a $250 thermostat, according to a Parks Associates survey last year.
The lower-priced E is “going to essentially double the market for those products,” Kerber said. “That would be a significant driver moving the market forward past early adopters.”
From the article "Nest selling cheaper Internet-connected thermostat to reach masses" by Wendy Lee.
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
